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The problem this solves
You photograph a product on a white sweep, and the result is a bright item with a grey blotch on the wall behind it. Marketplaces and brand guidelines want clean, evenly lit backdrops. Re-shooting costs a light stand. This tool fixes the photo you already have.
It is not a magic eraser and it is not a background replacer. It is a targeted lighting correction on the backdrop region, which is what 90% of product shadow problems actually are.
How to use it on a listing photo
- Upload the product shot. JPG or PNG, ideally the original rather than a screenshot.
- Raise Background shadow strength until the darkest part of the wall matches the brightest part.
- Add Wall evenness to remove any remaining soft gradient across the backdrop.
- Check the contact shadow. If the object now looks like it is floating, lower Shadow depth a little to keep the natural shadow under the item.
- Download. If the marketplace needs a pure white background, run the result through remove white background next.
Recommended starting settings
| Photo type | Background shadow strength | Wall evenness |
|---|---|---|
| Small object on a paper sweep | 65% | 45% |
| Apparel on a white wall | 75% | 60% |
| Furniture against a painted wall | 55% | 70% |
| Jewellery macro with hard shadow | 85% | 35% |
Combining it with the rest of the workflow
Most listing photos need more than one fix. A practical order that avoids re-doing work:
- Correct the background shadow on this page first — it is a global lighting change.
- Knock out the remaining white with remove white background to get transparency.
- Then drop the item on a new colour or scene background in your design tool.
- Finally resize to the exact marketplace spec with the image resizer.
Marketplace notes. Amazon requires pure white (#FFFFFF) with the product
filling 85% of the frame. eBay and Etsy are more forgiving and accept a soft contact shadow. Correct the
shadow here, then decide whether you want to go fully white.
FAQ
How do I remove the shadow behind a product in a photo?
Upload the product photo, raise Background shadow strength until the backdrop is evenly lit,
add Wall evenness to smooth any remaining gradient, then download.
Will this make my product look like it is floating?
Not by default — the ground contact shadow is preserved. If you want the object fully isolated,
raise Shadow depth and lift the whole backdrop.
Is this good enough for Amazon or Etsy listings?
Yes for lighting cleanup. Amazon additionally requires a pure white background, which you can finish
with remove white background after correcting the shadow here.
Can I process a whole catalogue?
There is no batch mode — photos are processed one at a time, locally, so nothing is queued on a server.
Are my product photos uploaded anywhere?
No. Everything runs in your browser, so unreleased product shots stay on your machine.
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